This gel-based Wilton Violet icing color gives you deep, rich color that won't change the consistency of your sweet treat. Perfect for coloring buttercream frosting, fondant, royal icing and more, this 1 oz. tub of purple gel food coloring is highly concentrated, so a little goes a long way. Get a cool, dark purple buttercream for a Halloween cake or a saturated, deep violet for a striking birthday or Easter treat. Simply apply a small amount of food dye to your frosting or fondant using a toothpick, then mix to incorporate. Add more to deepen and darken the color. Also safe to use in batters, doughs and other foods, this edible purple food dye is a great way to customize and personalize your treats.

Features
Add rich color to your frosting, fondant, royal icing, dough, batter and more with this Wilton violet gel food coloring
Violet food coloring is concentrated, so it won't change the consistency of your batter or frosting
For bright purple, try starting with Snow White buttercream or an all-shortening buttercream for a true pop of color; can also be used with traditional buttercream
Use individually or mix with other gel food coloring to achieve new shades

To use: Use a toothpick to apply a small amount of color to your frosting or fondant, mix to incorporate; add more to deepen and darken the color
Net weight: 1 oz. (28.3 g)
Color: Violet
Made on equipment that also processes milk, soy, wheat, peanuts, tree nuts, fish and shellfish